Elevated REM Case Study
15 Agents Recruited.
One Funnel.
How Elevated REM built a full-funnel Meta recruiting system for Howe Realty Group that converts cold traffic into signed agents at 8x the industry hiring rate.
0
Leads Generated
0
Agents Joined
0.00%
Lead-to-Join Rate
The Client
Howe Realty Group
Howe Realty Group is a top-producing brokerage in Arizona’s West Valley and a Zillow Preferred Partner. Deal volume was strong. Headcount was the constraint.
Growth was outpacing the bench. Recruiting ran on referrals, personal networks, and job boards, which meant hiring happened when someone happened to know someone. Leadership wanted a predictable way to bring on agents at every experience level, from first-year licensees to 15-year veterans, without waiting for luck.
- West Valley, Arizona
- Zillow Preferred Partner
- Top-producing brokerage
- Recruiting at every tier
The Problem
Recruiting agents is the most
expensive growth problem in real estate.
$0
Average industry cost per hire
0
Days to fill an average role
<0%
Applicants who ever get hired
Most brokerages post on a job board, wait, and lose their best candidates to whoever follows up first.
Speed decides recruiting. A licensed agent shopping brokerages is talking to three other offices the same week. Every day of silence is a day a competitor spends building the relationship. Howe Realty needed three things at once: volume at the top, quality in the middle, and a system that ran without leadership chasing every name manually.
The Strategy
A three-audience funnel.
Elevated REM did not run “a recruiting ad.” A first-year agent and a 20-year producer want opposite things, so they got three separate campaigns: three offers, three creative angles, three landing pages, three follow-up speeds. A retargeting layer wrapped all of it.
Tier 1
Volume play
New and Growing Agents
Lead magnet: The 90-Day Agent Income Accelerator
Close 3 to 5 deals in your first 90 days.
Fast follow-up cadence, contact within minutes
Tier 2
Mid play
Producing Agents
Exclusivity: Join the Zillow Preferred Team
Apply Now framing, invite-only positioning.
Books meetings, borrowed authority from the Zillow badge
Tier 3
Whale play
Veteran Agents
Authority ebook: The Hidden Cost of Building Alone
Written for 15+ year, high-production agents who plateaued.
Long-cycle nurture, no hard pitch
Layer 4
Video Retargeting
A face-to-camera video, “Who Thrives at Howe Realty Group,” wrapped every tier and kept the brand in front of each warm prospect until they were ready to talk.
The Ad Creative
Four angles. Four psychologies.
Howe Realty Group
Sponsored (demo)
If you’re struggling to get traction in real estate… you’re not alone.… See more
The Plan Most Agents Never Get
Download Free Guide
The Plan Most Agents Never Get
Download Free Guide
The Plan Most Agents Never Get
Download Free Guide
The Plan Most Agents Never Get
Download Free Guide
01
90 Day Agent Income Accelerator
Strategist note
Concrete promise plus deadline beats vague opportunity copy.
Howe Realty Group
Sponsored
Rare opportunity to partner with an exclusive, invite-only Zillow Preferred team.
howerealtygroup.com
Zillow Preferred Team
High-intent buyers and sellers, consistent deal flow
02
Zillow Preferred Team
Strategist note
Apply Now flips the frame: the agent pursues the brokerage.
Howe Realty Group
Sponsored
You didn't get into real estate to work 24/7. A quiet read for veteran agents who built something real and are now carrying all of it.
howerealtygroup.com
The Hidden Cost of Building Alone
Free playbook for experienced agents
03
The Hidden Cost of Building Alone
Strategist note
Identity-safe positioning for agents who built their own book.
Howe Realty Group
Sponsored
Who thrives at Howe Realty Group, and who doesn't. Two minutes, straight answer.
“If you’re a real estate agent feeling stuck, overwhelmed, or running on guesswork... you’re not alone.”
howerealtygroup.com
Who Thrives at Howe Realty Group
Watch before you book a conversation
04
Video Retargeting
Strategist note
Warm audiences respond to fit-qualification, not another pitch.
Static set
Same offer. Seven different hooks.
Culture, team, market pressure, lead access, a free roadmap, local pride, and a veteran playbook. Each static tests a different reason an agent moves.
Culture hook
Invests in your success
Team proof
Grow with the right team
Pain agitation
The market has shifted
Scarcity
Not every agent gets access
Lead magnet
Stop guessing how to get more clients
Local identity
Build a career in the West Valley
Veteran lead magnet
The Hidden Cost of Building Alone
The Landing Pages
One audience. One action. Per page.
Every page was purpose-built for one audience and one conversion action. No generic careers page, no shared form, no asking a 20-year producer to fill out the same thing as a brand new licensee.
The Results
The numbers, against the benchmark.
4.56%
Lead-to-join conversion
<1%
Industry applicant-to-hire
8x the standard hiring funnel
$370 to $650
Estimated cost per recruited agent
$4,700
Average industry cost per hire
Recruiting agents at roughly a tenth of standard cost
0
Leads generated
0
Agents joined
0
Meetings scheduled
0
Qualified and in pipeline
90-Day Accelerator
159 leads, 10 joins
6.3% lead-to-join. The volume engine of the account.
Zillow Preferred
146 leads, 7 meetings
Booked more conversations than any other campaign.
Veteran Pipeline
15+ year producers
Seeded with high-production agents on a long nurture cycle.
What 15 agents are worth
$0M in annual volume potential
A typical agent does about 10 transactions and $2.5M in volume per year. Fifteen recruited agents represent roughly 150 sides and $37M in annual volume potential for the brokerage.
Cost-per-recruit figures estimated from industry CPL benchmarks. Conversion data from client CRM export.
Why It Worked
Three principles, not three tactics.
01
Segment by agent psychology, not demographics
Age and zip code do not predict who switches brokerages. Career stage and what an agent is afraid of losing do.
02
Match follow-up speed to offer intent
Freebie leads get speed, measured in minutes. Veterans get patience, measured in months. Treating both the same wastes both.
03
Own the full funnel
Ad, landing page, and follow-up were built as one system. Three vendors produce three disconnected handoffs and a leak at every seam.
About Elevated REM
Travis Thom
Founder, Elevated REM
- 15+ years running Meta ads for real estate
- Over $100M in ad spend managed
- 4M+ real estate leads generated
- Certified Meta Marketing Partner
- Former member of Facebook's Real Estate Advisory Board
Your competitors are recruiting with job boards. You could be recruiting with a system.
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